Buying Cars at Live Auctions Better than Buying Online for Some Consumers

Released on = January 30, 2006, 5:06 pm

Press Release Author = Alameda County Auction

Industry = Automotive

Press Release Summary = Online auto auctions aren\'t for everyone. Most of the time,
it\'s better to buy a car from a live auction. No matter what anyone says, there is
nothing like getting a \'hands-on\' preview. You can\'t get that online, no matter how
good the pictures.

Press Release Body = (Dublin, CA) January 12, 2005 -While big-name online auto
auction sites boast huge inventories and the potential for amazing deals, they're
certainly not for everyone, according to the CEO of a leading live auction company
in the San Francisco area.

Alameda County Auction CEO Adel Saadeh said that when prominent ecommerce sites
started selling automobiles online, many in his industry were afraid no one would
buy a car at auctions done their way. "It was nerve racking at first," he admits,
"we thought it was the end of an era for us."

But the fear was short lived, and today Alameda Count Auctions is more successful
than ever. "People still like the fact that they can buy a car at auctions after
getting a hands-on preview beforehand, " Saadeh said. "That first-hand look is
something you just can't get online, no matter how good the pictures."

Even though the amount of Americans shopping online continues to rise, many,
particularly older Americans, have a so-called "comfort threshold" on the amount
they're willing to spend on something they can't actually touch.

For example, a buyer might be willing to spend several hundred dollars online for an
item he can't get anywhere else, but vehicles that cost several thousand dollars are
a line they won't cross.

"The fear of the unknown is a great deterrent, especially where wallets are
concerned," Saadeh said. "Even though most online sites offer their own auto auction
rules, buyer protection and other safety measures, getting money back can take a
while. Live auctions offer the chance to check out a vehicle yourself, so there are
no surprises."

Plus, it's easy to get caught up in and confused by online auto auction rules, he
notes. "How auto auctions work with us can be explained in three easy steps:
register with a valid I.D. or driver's license, preview the vehicles you want to
buy, then bid up to your comfort level. That's it."

This simple process and immediate gratification means there's less chance for
buyer's remorse after a big purchase, since you immediately get to drive your
vehicle away after payment.

Alameda County Auction has two preview opportunities coming up soon for their next
live auction at 9:00 AM Saturday, February 4th. Potential buyers can scrutinize
available vehicles before the used car auction and make note of particular models
they're interested in on Friday, February 3, 2006 from 10:00 AM to 4:00 PM, and
Saturday, February 4, 2006 7:30 AM to 8:59 AM.

For more information on Alameda County Auction, and for directions to the event,
interested parties should go to http://www.acauction.com or contact Alameda County
Auction at (925) 829-5999.

Alameda County Auction is a privately-owned company that specializes in offering
late-model domestic and imported used cars at below blue book value several times a
year at their Bay-area car auctions.

Web Site = http://www.acauction.com

Contact Details = Ollan Agtual

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